What is Element? Element is a 100% natural cleaning company located in Albany, New York. We service all areas including Albany, Kingston and Glens Falls. We use natural solutions. If we can’t drink it, we wont put it on your carpet! Our solutions are mixed with 100% natural water, carbonation or seltzer. How do the carpets get clean if you do not use any soap? Soap destroys carpet and covers stains instead of removing them. Element uses natural products. That means our basic cleaning service is not man made. The solutions are a mixture of carbonation, seltzer or water. These solutions do not contain any additional enhancers and are not chemical engineered for performance. Seltzer and carbonation are immense emulsifiers. These solutions are more aggressive in removing dirt from fibers. The best example is using club soda on a white t-shirt stain. The solutions are put into your fibers while our machine scrubs and agitates all sides of your carpet fibers with enormous pressure. These microscopic “bubbles” penetrate deep into your carpet releasing the dirt and grime.